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Amy Bonetti/Big Mouth PR, firstname.lastname@example.org, 415.407.9008
Marin Company Laughing Glass Cocktails Launches Authentic and Delicious Margaritas —To Go!
Bottles are hitting stores throughout the Bay Area just in time for summer
San Anselmo, CA —JULY 1, 2013 — Laughing Glass Cocktails, the new startup founded by three girlfriends, mixes and bottles authentic ready-to-pour cocktails. The company is rolling out their first product throughout the Bay Area. The low-calorie Laughing Glass Margarita, made from all natural and organic premium ingredients, tastes delicious and has an added twist— a hint of carbonation.
“The market is ripe for a ready-to-pour margarita that is 100% natural. Consumers want a super premium product, not filled with junk, and that tastes authentic. They will be proud to pour our Margarita at their parties and events this summer, “ said co-founder and CMO Carey Clahan. “We all want the ease of a ready-to-drink cocktail, but don’t want to sacrifice taste or quality for the sake of convenience.”
PROPRIETARY ARTISAN TEQUILA
First Laughing Glass Cocktails set out to find the perfect tequila— the practice of artisan distilling takes a different approach than an industrial brand would. “We knew we wanted a distinctive, superior tequila for our margarita,” said co-founder and CEO, Sydney Rainin. “We searched for an artisan distiller who understood what we were creating and who could produce exactly what we wanted, and we found them.”
Once the distiller was on board, Laughing Glass sourced only the best Agave plants (pinas) from the lowlands of Mexico. After being picked at the peak of their maturity, the plants are slowly steamed, mashed and fermented. Next, the mixture is distilled in stainless steel barrels for a concentrated, pure and clean Blanco spirit. Blanco tequila is not aged in the oak casks that can cause a heavy flavor, or even an allergic reaction in some.
Adding a minimum of ingredients, and nothing artificial, the partners created the first authentic-tasting ready-to-pour margarita in the country. “Our tequila is highlighted by a strong floral aroma,” says co-founder, COO and chief mixologist, Jill Korst, “balanced with a smooth, drinkable and refreshing taste making this the margarita for the true tequila lover”.
Laughing Glass Cocktails has accomplished what it set out to do—make a classic margarita that appeals to savvy consumers using premium ingredients at a competitive price, while piggybacking on the current trend surrounding convenience.
“We believe quality and taste are always more important than how many calories are in a drink — but a 4 ounce serving of our margarita is only 110 calories,” added Sydney Rainin. “Our research shows that people base their choices on taste, quality and convenience, not calories, but we worked hard to keep the calories below a typical margarita.”
“Salud! Bottoms Up! Chin Chin! We’ve developed the most authentic and delicious ready-to-drink margarita on the market,” added Carey Clahan. “We are excited to share it. Just pour over ice and slice of lime!”
PRICING AND AVAILABILITY
Look for the Laughing Glass Margarita in specialty grocery stores throughout the Bay Area (listed below). Distribution will continue to expand in the west over the summer, launching nationally in 2014.
SRP is $17.99. Laughing Glass Margaritas come in 750ml glass bottles using eco-friendly packaging.
LGC Margaritas are available at the following locations
Andy’s Market, Baggy’s, Beltramo’s, Big John’s Market, Blue Fin Cafe and Billiards, Bottle Barn, Cannery Row General Store, Castlewood Golf Course, Corral Market, Country Corner, Danville Bowl, Diablo Foods, Don’s Liquors, Fairfax Market, Golden Gate Market, Jolly King, Jug Shop, Lagunitas Country Club, Ludwig’s, Lunardi’s, Mill Valley Market, Mollie Stones, Nielsen Bros Market and Deli, Oliver’s Market, Ord Terrace, Paradise Foods, Paradise Market, Piazza, St. Helena Wine Center, Surf ‘n Sand, The Cheese Shop, The Meadow Club, United Market, Venice Gourmet, Whole Enchilada Marketplace, Windmill Market, Wine Stop, Woodlands Market, and Zanotto’s.
In these cities in The Bay Area:
Burlingame, Carmel by the Sea, Corte Madera, Cotati, Danville, Fairfax, Greenbrae, Healdsburg, Kentfield, Lafayette, Los Gatos, Menlo Park, Mill Valley, Monterey, Moss Landing, Novato, Pleasanton, Ross, San Anselmo, San Francisco, San Jose, San Juan Bautista, San Mateo, San Rafael, Santa Rosa, Sausalito, Seaside, St. Helena, Tiburon, Walnut Creek
Laughing Glass makes its Margarita using all natural and organic ingredients:
Beginning with its proprietary, super premium Blanco tequila, it adds delicate natural citrus flavors, sweetened with the subtle taste of organic agave nectar —adding its own unique twist, a hint of carbonation. Unequivocally pure and nothing artificial.
LGC Margaritas are 12% alcohol, about the same as a glass of white wine.
ABOUT LAUGHING GLASS COCKTAILS
Founded in 2012 by three girlfriends with a passion for entertaining, Laughing Glass Cocktails is an innovative new spirits company creating quite a stir in The San Francisco Bay Area. The founders were dissatisfied with the ready-to-pour options available in the market today. They set out to create super premium cocktails that don’t compromise flavor, quality, calorie count, or ingredients. The first product to launch is their delicious take on the classic margarita. LGC plans to develop additional ready-to-pour cocktails that will always be natural, lower in calories, and authentic. Laughing Glass Cocktails aims to make gatherings effortless, real, and extraordinarily festive.
For more information, please go to www.laughingglasscocktails.com, or visit Facebook at: http://www.facebook.com/LaughingGlassCocktails?ref=ts&fref=ts